![]() But you should definitely keep your list healthy and engaged. Unlike email marketing, sending frequency and deliverability strategies don't really apply to SMS marketing. But the core of your SMS strategy lies in how well your customers can relate to you in a span of 160 characters. SMS by nature is a 2-way communication channel, and brands should get used to the idea of treating it like their personal channel between them and their shoppers.Īs merchants and marketers ourselves, it's easy for us to fall back into whipping out the marketing jargon while keeping one eye on the conversion rate. Why is SMS a Great Personalized Channel to Reach Your Customers? If you found that useful and want to know more about conversational marketing, read crucial insights here from 25 eCommerce experts who share why conversational marketing is the next big thing in 2021. William Lynch, Partnerships Manager at Underwaterpistol. Use the conversations in the same way as if you were texting a friend or emailing a colleague and remember to talk to your customers, not at them. Take this tip for example: It's so easy for marketers to write content that appeals to the masses, but conversational content needs to be exactly that - conversational. ![]() In 2021, move past aiming for fleeting transactions and take a more conversational approach when speaking to shoppers. The key focus for brands this year is to connect and deliver how customers want to interact with and experience their favorite brands. It's not every year a new marketing channel appears, so what are you waiting for? Now's a great time to learn how you can adopt an SMS-first approach this year to forge deeper connections with your shoppers.īut we're not talking about any old bulk SMS blast.
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